Summary of Interviews:
After doing a thorough conduction of three interviews, with a 23 years Uf Senior, a 31 year old who does business selling products to customers and a 20 year old Uf sophomore. Starting with the alternative evaluation it became obvious that one of the most important thing for this product was the price associated with the quality. Many buyers made it clear that the best alternative for my service Books-to-Go was the Kindle Fire. People didn’t like this alternative though because for some the price is way to much for a service they would only use so often. The benefits of Books-to-Go would provide a cheaper alternative to rent a book for such amount of time and get the full use of your paying amount. Leading off of that many people who would use my service would prefer the buying in person method as they would hold physical book in there hands to read, just like the old fashioned and convenient way to do so. The best way I would be able to tell about Post-Purchase behavior would to base that off of offline reviews and quetionarres we assess to customers of the service. A bad response would obviously elicit the customers disapproval of the service.
Conclusion:
The segment market of mine would be people looking to pay time by reading books/magaazines the conventional and efficient way by physically having the said item in their hand. People who like the buy a book to read a book/magazine for cheaply and liking the service to be in person would be the ideal target market.
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