9A Testing the Hypothesis Part 2 - Daniel Plattner

WHO: After conducting my second set of interviews, I have come to realize that there are people who do not fall within my target market. Those people are the people who have Kindle fires, people who do not have the want to read to past air travel time, and those who do not prefer reading in general
Interview 1: The first person I interviewed was a woman in her 40s who has been dealing with airline travels for years now. She has a Kindle fire and she relies on this device heavily for the use of reading for herself on her own time. Because she has this device she would basically have no need to need to access "Books-to-Go" because she basically has all the benefits of this at the point of her fingertips. The only issue for her depends on WiFi and being able to download books.
Interview 2: The second person I interviewed was in his early 20s and he dealt with airline travel every 3-4 months or so. He told me the only thing he does to past the time while waiting for his planes and all of that was listening to music. It's a time for peace and recovery he said. Being that this is his main way to past the time a person like this would have no interest in my target market.
Interview 3: The third person I interviewed was someone who has never flown before. This person would fall outside my target market because they aren't even in the airport in general to rent the books from the store.
Interview 4: The fourth person I interviewed was a older lady around 60. She said she did her fair share of airline raveling throughout the years and thought she the idea of creating a book reading system was a great idea. However, she told me often times she would make flights that lasted longer than 45 minutes and this would not provide ample time for her to read a good story that she would like in depth. Because of this it proves that ample time would be needed to provide satisfaction to customers.
Interview 5: The last person I interviewed was a man in his late-twenties, he has only flown under two hand full of times in his life. He said he loved to read but often times could not reading while moving, so it could prove difficult for him to read a book or magazine while flying on the airplane itself. Because of this people who deal with motion sickness while reading could also be potentially out of the market range.
WHAT: The fifth interviewee also had a good observation. He explained that anyone who has been to a ski resort knows that it is an expensive trip. Snowboard and skiing gear, lift tickets, food, and lodging are all very pricey at ski resorts. People who come up with their pets can afford to have them boarded for a day and taken care of.
WHY: I believe that the outsiders' need is different than the insiders' need. The outsiders most of the time do not have this problem. The need I am addressing is for a large, but specific group of people who bring their dogs or pets with them to ski resorts.
       

Inside the Boundary Outside the Boundary

Who:	People who want to read a book while dealing with airline travel to help past the time. People who prefer reading and don't have a means of doing so	People who do not like to read People who have Kindle fires People who have other means to past the time during airline travel.
What:	To help past the time when dealing with ridiculous airline travel and being able to enjoy yourself while doing so	If someone has a Kindle or does not have a need to read
Why:	People are always looking for a practical and efficient way to past the time while dealing with airline travel and reading a book or magazine could be the perfect way People love to read in general so proving books and other reading sources for them that they haven't read before could be very beneficial Delays and other things could cause one's airline trip to last even longer than needed and a good book could be the difference between being miserable an enjoying passing the time.