4A Forming an Opportunity Daniel Plattner

I believe there is an unmet need in regards golf and in tracking golf shots. Basically what I would use is the same technology that Top Tracer uses and integrate that into a pair of sunglasses and sensors on the clubs. This is the same technology that Top Golf uses where they have a chip inside the golf ball that tracks it to wherever it is hit. If we could use the same chip in balls and sell them with the sunglasses that can track the ball a person of any age could easily play golf and never lose a ball and not have to spend time searching and hunting for the ball. One of the main reasons that Top Golf is so successful is because of this unique way of being able to track ones ball and if the same idea of tracking the ball could be made so everyday golfers could track their own balls on any course that they choose it would be monumental for the actual game. I feel this unmet need could create a way for all golfers of all skill levels to not only improve their game but become more efficient at it. I would say there is about a 60% this opportunity exists.

Interview #1 - Male, 23 years old, 14 years of golf experience
Have you ever played golf before?
- yes I have been playing golf ever since I was 9 years old
What are your favorite and worst moment when playing golf?
-Easily my favorite part of golf is when I absolutely crush my driver shot and the worst is when you're having a bad day all around. Shanking shots left and right, losing balls, and just making poor contact those are easily the worst
Have you ever heard about or played at Top Golf before?
-Yes, I've gone numerous times.
What was one of your favorite things about playing at Top Golf?
- I love the unique games that you can play and the tracking system they have.
How often would you say you golf a month?
-probably around two to three times a month
When you play do you lose balls often?
-Haha I lose at least 5 balls every time I play
How would you feel if there was a way to prevent losing your ball ever agin? (well besides if you hit it in the water)
-That would be amazing, one of biggest nuisances of golfing for myself when I play alone is trying to hunt down my ball all the time. Sometimes when I'm feeling hot that can really kill my vibe.



Interview #1 - Male, 20 years old, 3 years golf experience 
Have you ever played golf before?
- Yeah I actually just picked it up not too long ago, around the end of my junior year of high school
What are your favorite and worst moment when playing golf?
-I just am happy if I hit the ball consistently throughout the day, but when I'm off I am terrible. I have balls flying all over the place
Have you ever heard about or played at Top Golf before?
-My first time ever actually swinging a golf club and hitting a ball was at Top Golf
What was one of your favorite things about playing at Top Golf?
- Being able to hit all those balls and not have to go pick up after them
How often would you say you golf a month?
-Maybe on a good month once I would say
When you play do you lose balls often?
- 8-10 and thats on a good day
How would you feel if there was a way to prevent losing your ball ever agin? (well besides if you hit it in the water)
- Sounds almost impossible, I hit some shots way off the playing course so tracking it could be impossible I feel like.


Interview #1 - Female, 21 years old, 0 years of golf experience
Have you ever played golf before?
- not an actual game but i've swung a golf club before
What are your favorite and worst moment when playing golf?
-I don't play it enough to even have feelings for it
Have you ever heard about or played at Top Golf before?
-once, i went with a group of my friends
What was one of your favorite things about playing at Top Golf?
- well if the ball went more than 20 feet I could get points in one of the game modes they had
How often would you say you golf a month?
- 0
When you play do you lose balls often?
- dont play
How would you feel if there was a way to prevent losing your ball ever agin? (well besides if you hit it in the water)
- I mean I guess that would be cool, but I could seeing that being nice.

REFLECTION
After interviewing these 3 people it has become apparent to me that the only market who would even be interested in this opportunity is the golfer community. The people who actually play a lot were getting excited when I brought up my idea and were really interested in the idea.

SUMMARY 
I still believe that there is a a need for this opportunity, however the initial market I thought I was working with seems to be a lot smaller than I first imagined. When interviewing ended I realized that the golf community would be the only group interested and sounded more or less that only the advanced golfers would be able to utilize this device to the fullest. So based off my feedback I feel that some of my values for the product are good but overall needs more work to be done. For entrepreneurs the customer is always right and one should adapt to new methods and beliefs that would better their product but I believe that staying firm in aspects that you truly believe are right is the best decision.